Loudoun Wine Blog’s First Annual Social Media Survey
We have released the first of its kind Social Media Survey of Loudoun County Wineries.
The top award for the First Annual Loudoun Wine Blog Social Media Survey goes to Breaux Vineyards.
“I’m thrilled that we were recognized for being at the top of the list with regards to social media in Loudoun County,” said Jennifer Breaux Blosser with Breaux Vineyards. “We see our social media outlets as an integral part of our daily business. We’ve successfully created a community without borders of customers, potential customers, and wine enthusiasts. Our brand awareness and sales have increased and just as importantly, the customer relationship has strengthened because of our efforts in social media. We love to engage and believe this is a huge part of why we’ve been successful online.”
Not only does Breaux Vineyards actively engage with it’s over 5,400 Facebook fans, but is active on Twitter as well. As of this writing, Breaux boasts a total of 4,250 Twitter followers and directly communicates with their Twitter fans with over 3,700 Tweets.
Bluemont Vineyards, which came in a close second in the survey, boasts a hefty 4,200 Facebook Fans, but was edged out by Breaux Vineyards by lower Twitter engagement numbers.
“At Bluemont Vineyard our team strives to provide an exceptional experience to all our guests visiting the tasting room,” said Venessa Joswiak, marketing associate at Bluemont Vineyard. “Social media forums have enabled us to connect with our guests both before and after they visit, providing us a valuable asset to enhance customer service. It has been equally rewarding having the patrons be able to share their photos and stories of their experience during their time at Bluemont Vineyard.”
Rounding out the top five are Tarara Winery, Boxwood Winery, and Fabbioli Cellars.
Honorable mention goes to Hillsborough Vineyards, Lost Creek Vineyard & Winery and Corcoran Vineyards. All are equally engaged on Twitter and Facebook with over 1,100 Twitter followers each and edging in on 2,000 Facebook fans.
The research, conducted by Clout Digital, is the first of its kind for the Loudoun County Wine industry.
“For the First Annual Survey, we took a simple approach,” according to Tom Donnelly of Clout Digital. “We wanted to quickly determine which wineries were using social media for marketing and how many followers and fans they had. We plan to use more sophisticated tools for future surveys as wineries become more capable and accomplished social media users.”
“I think the next social media agenda item for Loudoun County wineries is content and content strategy,” continued Donnelly. “There are a lot of stories to tell in the wine business, which makes for great social marketing and engagement with customers and fans.”
For a full summary of Loudoun County wineries social engagement numbers, feel free to contact us.